If I could time travel, i would go back in time and kick the guy’s ass who invented Little Debbies.

Delicious treats, 10 or 12 to the box, for about a buck. What a jerk!

But I digress…

If I could really go back in time, I’d go back to the week before Weight Watchers was created, and start it myself. They must be making a billion dollars a year!

My wife and I go to WW, and it’s a good class. The instructor is caring, the class is supportive, and the program really, truly helps. But I also see a lot of people use it in a way that disturbs me.

I’m big on business concepts. One of the biggest pillars of business is Return On Investment, or ROI. It is simply this: What do you get back for the money you spend?

Now, WW costs about $40 per month to join. You don’t have to buy their food, which is good, but you usually buy a little something from their shop. Then, many of us join a gym as an additive to the program…that can be $30-$50 per month additionally.

When I spend that kind of cash a month (about $90) I want to see 4-5 lbs a week come off. I know, the health industry feels a 2 lb weight loss per week should be the max…but screw that! I weigh alot, and I want it gone!

I see way too many people treat WW, and it’s probably similiar in other weight loss programs, like a social club. They’re content with a .2 or .3 lb loss, or if they gain a half pound, they laugh it off. They laugh and have  a great time during the meeting, and hope that next week they may or may not lose weight.

I don’t get it!!! If I wanted to pay $90 bucks per month to socialize, I’d just go to a bar and order wings and a pitcher…

…which is what got me here in the first place.

It is, indeed, a brutal circle.